INT are the first three letters in integrity – something that we hold as the most important part of our business. Build your business ethically and success will follow. So, here are our eight ethical musts for building, running and leading a business…
1.) Listen. Too often CEO’s and management get caught up in what they think is important or best for the company. Those of us lucky enough to be in these positions need to remember that our success is based on our employees. Listen to these people. Learn what they truly want and you’ll be better for it.
2.) Support. Your good people require your full support in order to reach maximum productivity. In these times, or in any time, looking after the bottom line while ignoring the impact on your employees and clients will cost you dearly. Providing support to your employees of all levels and helping them through these tough times builds your reputation and trust within your organization and defines you to the rest of the world.
3.) Look long term. Strive for the quick fix and you’ll pay the price down the road. Look to build relationships that serve all parties over the long term and your reputation and bottom line will thrive.
4.) Know your strengths. Don’t just tell people what they want to hear. Tell the truth. In our case, we’re not the fastest. We know that. But, if you want the best person to fit your specific needs, then we’re your best option. We tell the truth and it pays off.
5.) Be available. Just like you’ll be front and center when good things happen, do the same when things don’t go as planned. You’ll fix the problem faster and gain the respect and trust of those around you.
6.) Follow your instinct. If the voice in your head has questions, listen. It’s probably right. Your instincts have carried you this far and you should turn to them first whenever an ethical question arises.
7.) Prioritize. Things like benefits and professional development shouldn’t be luxuries. Treat your employees like you want them to be there and they’ll want to stay and be productive.
8.) Recognize. When people do a good job it shouldn’t just be an expected benefit. Recognize them and it’ll pay dividends for everyone including others who will work to gain the same recognition.
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