Tips for Creating Your Professional Brand
How do you present yourself in your career? Do you showcase your professional brand effectively and efficiently? Your personal brand is a collective of your skills, strengths and experiences that showcase who you are as a technology professional. In this blog, find tips and advice on enhancing your technology career by creating your professional brand to be noticed in your industry and get to where you need to be in your career.
The Importance of Your Professional Brand
One of the biggest reasons your professional brand is so important is because it helps open to the door to new opportunities. Clearly communicating your professional brand, which largely includes your strengths and skills, increases your chances of networking opportunities and eventually a job opportunity. Even if you are not in the job market, enhancing your technology career by communicating your professional brand brings other opportunities.
Your professional brand encompasses who you are and what you want to be known for in your career. To determine who you are as a professional, you need to showcase your talents, values, and passions. It’s important to keep in mind that your brand is ever evolving. As you develop your strengths and skills, your opportunities increase. Once you receive a new opportunity, you increase your chance of bettering your current talents and skillset. You might even find a new passion for a new trend or emerging technology through a new opportunity. This newfound skill or passion is something you are able to incorporate into your professional brand and leads you to even more opportunities.
Assessing Your Professional Brand
Before deciding to build on your brand, it’s very important to assess it. You need to pinpoint who your audience is and who you want your target audience to be. This knowledge allows you to figure out what exactly you need to do to build upon your professional brand. Take your current skillset and strengths that you are already portraying to your audience and branch off of them to reach a greater scale of professionals. By doing this, you are keeping your core skills and talents the same, but you are evolving them into other things that will allow you to gain more career opportunities.
When it comes to assessing your brand, I recommend a simple Google search of your full name. The Google results should show you what other professionals see of you. Another thing you should assess is if you have recognition across platforms and websites. You want people to be able to recognize you in multiple instances, so we recommend that you do things such as using the same profile picture or headshot for every account you have. Having the same face in all of your forms of communication increases your recognition among your target audience.
You should also be assessing what you want to portray as a professional as well as assess what others already think of you. Ask yourself this: If someone had to describe you in three words, what would those words be? This allows you to look at what you have already accomplished and added to your brand. If you want to be known for other things, you can take that opportunity to build on your professional brand.
Enhancing your Technology Career by Building your Professional Brand
The biggest thing you can do to build your professional brand is to embrace networking. Especially in the times we are currently living in, it’s important to remember that networking doesn’t always need to be a face-to-face interaction. There are so many opportunities that take place online and on social media that you should take advantage of. For example, networking online can be creating your own blogs and posting those articles to groups on LinkedIn. These LinkedIn groups are great because you can join ones that include people that share specific commonalities with you. LinkedIn also offers a recommendation section on your profile, and this is a great feature that allows others to highlight your core skills and strengths for other professionals to see. When it comes to recommendations, you need to give some to receive some as well. This interaction and engagement with other professionals in your industry also positively affects your personal brand. Utilizing other social media platforms other than LinkedIn is also a great way to build your brand. Like LinkedIn, Facebook also offers many groups that you are able to join based on common interests. Instagram is another great way to showcase who you are as a professional. Currently, a very popular social media app is Tik Tok, and it’s just another great way to showcase your professional brand. For example, there are newscasters on Tik Tok that have developed their professional brand by posting short snippets of news advertisements. When these videos show up in your For You Page, it entices interaction and engagement through commenting. Social media is a great way to showcase your brand and network, especially in current times. Another example of online branding includes creating your own website or online portfolio. I have worked with candidates that have websites that include everything they have accomplished, and it’s a great addition to their brand.
When creating your brand, you need to remain professional, but don’t be afraid to include your personality within it. The goal of networking is to find commonalities with people. This includes your skills, but also personal touches of who you are and what your passions and core values are. You want people to be able to engage and interact with you, and this comes with adding personal yet professional touches to your brand. Enhancing your technology career does not need to be difficult, you simply need to begin defining and building your professional brand.
Your professional brand is defined as a success when you receive a lot of interaction, engagement, and recognition. If someone recognizes you for your brand, you have built it successfully. If you have any questions about building your personal and professional brand, feel free to reach out. Good luck out there!
INT Technologies is the nation’s largest certified Veteran-Owned Staffing and Consulting Company. We have 20 years proven track record assisting our varied clients with their projects and staffing needs within the financial, insurance, healthcare, government, aerospace, and technology industries. Serving clients nationwide, our leadership team -comprised of Chris Knott, Richard Krause, James Moloney, Ben Meyer, and Carolyn Russell -focuses on integrity and service and the relationships they help build. Proof of our commitment to “our client is our highest priority” can be seen in the fact that each of INT’s founding clients remain INT clients 20 years later. www.inttechnologies.com